Born to Feel: Fully Felt Expressions
Content
Creative Direction
Design
Production
Strategy
UGG has always been about feeling. About the freedom to express yourself on your own terms, in your own way. Born to Feel is a global campaign that captures exactly that, and we translated it for the EMEA region.
We created a series of stories featuring people shot on the streets of their cities against graffiti, concrete, nature shopfronts and skateparks, capturing the warmth and intimacy of what it feels like when we’re feeling fully. Alive and present in the moment.
Expressive, bold indoor-meets-outdoor styling brings a sense of that personal UGG style to each story and full-length portraits sit alongside product details, with gestures and candid moments. These are stories that don't just show UGG, they show how UGG makes you feel.
Plus led casting, styling, locations, props and shoot design and the campaign assets were created for use across the EMEA region.
Other Stories
We’ve assembled a small selection of projects that show how clear strategic thinking and experience innovation can accelerate transformation, move people and help create life-long connections.
