Fusing Food with Entertainment
Branding
Content
Creative Direction
Design
Production
Strategy
At a time when they felt there was a need for change in the way they operated, Caprice Holdings came to us to help shift the focus of their business from a pure-play restaurant business to a platform for entertainment; from London locations to a global outlook, from growth-focused to consumer-focused.
Working alongsiode the operations, product and marketing teams, we set about developing a new concept in food entertainment. The ambition was global, an Asian Fusion restaurant coupled with the world’s largest selection of Japanese Whiskies and enthralling entertainment in the bar and in the restaurant. With such a fun and provocative name – inspired by Damien Hirst’s iconic mermaid sculptures – we developed a contemporary engravers logotype drawing on inspiration from old nautical maps acting as a counter-balance to the playfulness of the name and add a sense of gravitas and align it with the interiors designed by Martin Brudnidzki. The addition of the Japanese translation underneath a signifier for both the cuisine and the whisky collection. The identity was inspired by the seas: the colours a playful combination of marine blue and coral pink; a linocut, bronze shell pattern and a body copy typeface also inspired by antique nautical maps. We also created an illustration based on the Frank Gehry fish suspended from the ceiling and commissioned three mermaid illustrations based on Hirst’s sculptures.
In 2018, 2019, 2020 AND 2024 we’ve worked with the brand and bar teams to develop their own distinctive cocktail menus, each driving exponential growth in wet sales.
Interior photography courtesy James McDonald.
Other Stories
We’ve assembled a small selection of projects that show how clear strategic thinking and experience innovation can accelerate transformation, move people and help create life-long connections.
