Berenjak

Ahead of the L.A. launch, Berenjak founder Kian Samyani took the team there on a sensory cultural journey to share his vision. He wanted to help the team feel the passion and understand what makes Berenjak so special – the food, the drink, the people, the style, the aura, the personality, and how to deliver it. All the elements of a brand, presented by its founder, that you'd bottle if you could, but of course, you can't. And because Kian is who he is, he thoughtfully documented the whole experience photographically on film; and asked us to design and produce a zine for him to gift to the team as a keepsake and a celebration of their precious times together.