VIVALI IMMERSE – BRAND PURPOSE & BRAND IDENTITY
Revolutionary lifestyle rental brand Vivali asked us to create their brand identity. Creating a new kind of rental experience that provides all the essentials for stress-free and happy urban living, each property is a vibrant, self-contained community with beautifully designed, all-inclusive apartments; real homes with spaces to work and socialise in and fitness and nutrition for the resident's wellbeing.We researched the lifestyles and brand repertoires of their audience – young, stylish and urban and set about creating a brand identity that would connect with them. The logotype and colour palette, while needing to feel design-led also needed to feel approachable and homely. The customised i characters in our logotype symbolise the members of the communities.
We created various artworks comprising overlapping abstract graphic shapes as a metaphor for the harmonious interaction between the different Vivali community members.
To accompany the brand identity we also developed the initial look and feel for the website.
