UGG: GIVING UGG A HUG
This year has given all of us time to reflect. Consumer attitudes to brands are shifting and people are seeking new experiences with brands – re-evaluating the connection they have with them and thinking more about why that connection exists. As a result, how brands behave and how they make us feel is more important than ever.
We’ve given the UGG Fluff Yeah a big hug as a metaphor for the fluffy, warm feeling UGG’s latest iconic products evoke for its wearer; feelings – that for anyone who’s ever worn a pair of UGG Classics – will be immediately apparent. Created entirely in CGI, our two films bring to life the tactile, cuddly nature of the product and the visceral connection we have with the brand, proving highly successful across social and online.
Giving consumers more exciting and fulfilling ways to interact with brands is key to creating emotional connections and loyalty.