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UGG + Y/PROJECT | RE-BIRTH OF THE CLASSIC

We art directed the campaign for the UGG + Y/Project Classic collaboration. The creative concept centres around the iconic status of the boot and the re-birth of the Classics as interpreted by Glenn Martens and Y/Project. Iconic works of art featuring mythological Greek Gods and Godesses were used as a metaphor for the UGG Classics: Simon Vouet’s Venus, François Boucher’s Hercules & Omphale and Alexandre Cabanel’s Apollo. The campaign shows the talent bursting through the Works wearing Y/Project’s interpretation of UGG Classics, creating an illusion causing the viewer to look twice to see what’s actually happening in the images. Four nude silhouettes using classical architecture as inspiration were shot for social.