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UGG + Y/PROJECT | RE-BIRTH OF THE CLASSIC

UGG + Y/Project asked us to develop the creative for their Classic collaboration. The campaign concept, centred around the iconic status of the boot and the re-birth of the Classic as interpreted by Glenn Martens and Y/Project, features iconic works of art featuring mythological Greek Gods and Godesses as a metaphor: Simon Vouet’s Venus, François Boucher’s Hercules & Omphale and Alexandre Cabanel’s Apollo.

The campaign images show our talent bursting through the works wearing Y/Project’s interpretation of four key UGG Classic styles, creating an illusion that causes the viewer to look twice to appraise and understand the images. Four nude silhouettes were shot for social.