UGG – Re-Presenting The Classic

Spring 14 saw us create the advertising concept to re-present the iconic UGG Classic. Under the moniker Classic Portraits, we created content across all consumer touch-points. The concept centred around shooting and filming influencers in a gallery setting on the classic Eames' DSW dining chairs styled in their choice of Classic boot. The stills campaign, shot by Ben Weller featured actress Suki Waterhouse, model Chloe Norgaard, award winning menswear designers Agi & Sam, DJ and blogger Bip Ling and chefs Check-On.

The campaign included stills and five films for use across print, digital and OOH advertising, in-store, an Instagram campaign, content for Bulletin (the UGG publication) and a bespoke Creative Council channel on UGG.com across the EMEA region.