UGG – INFLUENCER STRATEGY & CAMPAIGN
We developed this influencer campaign strategy for the iconic UGG Classic boot showing influencers styling it in their own, unique way. Following our strategic review, we developed the platform #myCLASSICstyle which perfectly positioned both the boot and the personal and stylish way in which the influencers would shoot themselves wearing it.Our concept and designs were adopted across the UGG sites in the EMEA region and included the first ever animated homepage to run on UGG.com (which we designed and developed to work within their global site framework). We also designed the #myCLASSICstyle hub which includes the geographic location of the influencer shown; and a store window campaign that ran across UGG owned stores.
