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UGG | SUMMER STYLE

We developed A life of STYLE as an influencer platform through which UGG could raise awareness of their summer products through a style filter.

Centred around a hand-picked selection of influencers that lead inspirational lives, A life of STYLE is a creative platform that hosts lifestyle imagery featuring both UGG product and narrative from the influencer's own lives. The content was pushed out through UGG.com, social and in-store.