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UGG FEEL YOU: RESTYLING THE CLASSIC FOR NOW

We worked with UGG to create an advertising campaign entitled Feel You, a campaign all about self-expression. This was UGG's first campaign following our global brand re-positioning that shifted the focus over to how UGG makes us feel and we and cast a diverse talent that are both relevant to the UGG customer and who mirror their brand values.

The UGG Classic is about as iconic as it gets and the biggest challenge for any brand is to continually evolve the creative and narrative around its icons to keep products relevant today and engage new customers tomorrow, wherever they are in the world.

The UGG Feel You campaign supports the brand’s new emotive positioning and brings a vibrant youthful energy and cultural dynamism to the brand.

We commissioned and briefed Berlin-based artist Ruohan Wang to paint a mural on London’s Redchurch Street as a backdrop for the Feel You campaign.

Our talent were shot against the mural, including London-based rapper Enny, model and disabilities advocate Ryan Zaman and model and body-positive advocate Enam Asiama. This group of talent reflect the diversity and vibrancy of the UGG brand today.

CELEBRATING CREATORS AND SELF-EXPRESSION
Alongside the films and stills, we also developed and shot moments for TikTok and Instagram that celebrate each creator’s unique style and individual talents.

The campaign presents a cast of unique creators inspiring us all to be true to ourselves and to Feel You. And in helping them to tell their stores, UGG tells its own.