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UGG | Advertising & Content

For Aw ’14 we concepted and art directed two stories to sit under the global ‘This Is UGG’ campaign umbrella. This Is UGG celebrates those small moments in our lives that mean the most. Jack’s Bar features style icon and model Jack Guinness in his bar at home where he and his close friends hang out, while Out Of Office features Norwegian fashion blogger and model Hanneli Mustaparta and places Hanneli in her favourite place to relax– the countryside. Featuring stills shot by Scott Trindle and films shot by Pundersons Gardens, the films ran on TV and online campaigns while the stills ran in print, OOH, in-store and online across the world and in the UGG publication, Bulletin. The BTS films were shot on Super8 for use on UGG social channels and on