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Soho House | Member’s Art Book & Brand Update

Taking the time to read any publication is one of life’s simple pleasures; and for any brand, to create a publication that consumers both want to read and own, is the ultimate in brand communication. Soho House’s brief was to create a piece of communication that would inspire current members to remain members and excite potential new members in new markets, to join. Our concept, which we named Open House, was a unique and stylish art book showcasing each house in chronological order since launch. Our typeface for the book was then used to modernise the Soho House brand.