Soho House – Upgrading the identity of an icon

Taking the time to read any publication is one of life’s simple pleasures; and for a brand to create a publication that consumers want to read, is no easy task. In the midst of the last economic downturn, Soho House asked us to create a piece of communication that would inspire current members to stay with them and potential new members in new markets around the world, to join.
Our concept, named Open House, was a distinctive art book showcasing each house in chronological order from their wonderful beginnings on Greek Street.

Time for an upgrade
Following swiftly after publication of our first edition of Open House, we were invited to upgrade the Soho House visual identity.