SOCCA BISTRO: Branding a Modern Mediterranean Restaurant

Claude Bosi and Samyukta Nair invited us to create the Socca brand identity – a charming French Mediterranean restaurant tucked behind sun-kissed blue awnings on Mayfair's South Audley Street. Socca is Claude and Samyukta's delightful rendition of the Riviera, combining rustic French charm with an eclectic sophistication.

With the restaurant interior rooted in whimsical oeuvres, our handwritten wordmark is a celebration of the idea of self-expression by an artist; of the moment they sign a work of art that is somehow deemed finished, but in their eyes never will be.  Their signature is the most important aspect of their work, long after they are gone, symbolising authenticity, artistry and legacy. All of which are richly reflected in Socca’s devotion to its food, drink and their guest's experience.

Our chickpea flower logo is at the heart of Socca's brand identity (Socca means chickpea flower in French) was imagined as if sketched by the hand of an artist patron to compliment the artworks and hand painted murals in the dining room. In France, it was not uncommon for struggling artists to pay their bills with their paintings, sketches and sculptures.

The Socca brand identity runs across every human touchpoint in the restaurant as well as our website design and our animations for social.