Sexy Fish | Brand Creation

Understanding and shaping the DNA of our clients' brands is key to our delivery of compelling creative concepts, logotypes and design. It’s this design that differentiates them from their competitors and creates a clear understanding of their brand among consumers in crowded markets. We worked with long-standing client Caprice Holdings to develop the branding and applications for their new Asian fish and seafood restaurant in Mayfair, Sexy Fish. The contemporary logotype was led by the interiors designed by Martin Brudnidzki and represents the mid-century look and feel of the restaurant.

Alongside the logotype we commissioned artist Lucy Dunsterville to re-imagine Damien Hirst's mermaid sculptures as illustrations and we developed a linocut repeat shell pattern - each shell being slightly different. The colour palette, a playful combination of marine blue, coral pink and bronze was inspired by the interiors and the typeface used across the menus was originally developed for nautical maps. Interior photography courtesy James McDonald.