Sexy Fish – 2018 Cocktail Recipe Book

The World's sexiest cocktail bar and restaurant, Sexy Fish invited us to develop their 2018 cocktail recipe book. Leaning on the sensual and provocative angle of the brand, our overarching concept centred around the senses aroused by the cocktails – our name Whet, Cocktails to Quench Your Senses pitching this perfectly.

The avant-garde ingredients allowed us to develop a suite of glamorous and distinctive imagery to accompany each cocktail: either symbolising the essence of the cocktail, or telling the story around a unique ingredient in it.  The images were shot by Jem Mitchell and styled by Karl Plewka.