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Sexy Fish: Redefining The Cocktail Menu

The World's sexiest cocktail bar and restaurant invited us to change the way they presented cocktails to their guests and diners and transform their cocktail sales in the process. Leaning into the sensual and provocative dimension of the brand, our overarching concept centred around the senses aroused by their cocktails and our name Cocktails to Whet Your Senses pitched this perfectly.

The avant-garde ingredients allowed us to develop a suite of glamorous and distinctive imagery to accompany each cocktail: either symbolising the essence of the cocktail, or telling the story around a unique ingredient. We shot the pictures with a fashion photographer and stylist giving the book a deeper connection to style and glamour.