Scarfes Bar, Rosewood London – Brand Creation

Taking inspiration from both the original era of the hotel, and the interior designed by Martin Brudnidzki we set about creating a brand and personality for the iconic Scarfes Bar at Rosewood London. The logo was inspired by type from the turn of the century.

Applications included an A3 dinner menu with barn door cover and the all day A4 bar menus which folded to DL and were then inserted into envelopes and wax sealed utilising the champagne bucket device we developed to accompany the logo mark. The menus feature typographic ornaments and victorian inspired watermarks inspired by the era in which the original hotel began to be built. To add gravitas and authority to their drinks offer, we developed the Bartenders Book. A thing of beauty, each book has been lovingly case bound, embossed and handmade from fine leather. It comprises over 600 cocktails, wines and spirits and was inspired by the first known Bartenders Bible by Jerry Thomas, first written and published in 1862. Interior photography courtesy James McDonald.