Rüya Dubai + London – Brand Creation

Inspired by our client and the Conran + Partner interiors, we created the Dubai brand identity, branded applications and the website for RÜYA in Dubai. The RÜYA concept centres around Anatolian cuisine and puts the warmth of Turkish hospitality at the heart of the brand.

Our logotype was inspired by typographic references from Istanbul - the geometric shapes, minimal curves in the letter forms and sharp, glyphic serifs. The decorative patterns of the Ottoman era and the patterns found in the Topkapi palace acted as our inspiration for the restaurant's devices for both Dubai and London and the colour palette is based on earthy ancient Anatolian colours and the ornamental and delicate elements of the Byzantine Empire.