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PITCH: A GOLF CLUB FOR A NEW GENERATION OF GOLFERS

Ahead of the launch of their new Soho gold club, we partnered with the leadership team to reposition Pitch, creating a new brand strategy and website to support their transformation from club-focussed to experience and community-focussed. To create a brand with the ambition of building a community centred on inclusivity and diversity and driving pioneering perception change along the way.

THE MODERN WAY TO PLAY
We created a new visual language to reflect their new positioning - The Modern Way To Play – incorporating tracer lines inspired by the technology employed at each club to help members improve their game and created a new animated, dynamic identity.

Their new brand strategy and tone of voice enables Pitch to flex and adapt to engage audiences and thrive across physical, digital and social environments.

The new brand launched with a paid social campaign to recruit Founder Members for the new Soho club and achieved a 17:1 ROI.

A DYNAMIC, FLEXIBLE AND FUTURE-FOCUSSED PLATFORM
To coincide with the launch of their Soho club, Pitch launched their new website for all of their existing members as well as a space to nurture new ones.

The platform is fully editable, meaning not only can Pitch add, edit and remove content across the site whenever and wherever they need to, they can also add new clubs and markets as they grow globally.

To showcase Pitch’s people and innovative partners including influential talent from the UK golf scene, we created a powerful advertorial tool enabling Pitch to create site-wide or page-specific advertorials, and align the content on the site with its communications across every physical and digital Pitch environment. Adding to the sense of community we utilised an aggregation tool meaning they can re-purpose relevant content from their YouTube and Instagram channels on the website.

THE STATS
Site visits: + 83% Y-o-Y
Page views: + 977% Y-o-Y
User engagement: + 168% Y-o-Y