Leading footwear recovery brand OOFOS approached us to create their first ever integrated global brand campaign. We were tasked to create brand heat and increase awareness, trial and purchase among their core-target consumer groups by 300% by end 2018. A key consideration of the campaign was to create consumer understanding around their proprietary technology – OOFOAM. Our creative strategy centred around positive impact, a reference to both the product and the effect it has on the wearer. We conceived and art-directed a 60 second film – a cinematic, gravity-defying, visual spectacle celebrating the positive impact OOFOS has on our lives post work-out, alongside a series of campaign stills, product still life images and a series of shot films for social. To launch the OOMG – their new 2018 product – we also created a full 15 second CGI animation.