Mandarin Oriental Hyde Park, London – one of the World’s most iconic hotels – asked us to create the content and narrative
around their breath-taking newly renovated hotel.
Taking our cue for the campaign from their new interiors which are heavily influenced by the nature and wildlife found in their garden – Hype Park, we created the strategic platform for the communication – We’ve Been Inspired. We shot a suite of images featuring inspiration from the park as well the architect, the designer of their new fan – Jenny Packham, the artisan and the chef. We also developed a new positioning statement for the hotel – DEFINING CONTEMPORARY ELEGANCE FOR GENERATIONS TO COME.
The images feature across multiple touch-points including advertising, brochures, online and as animations on social media.