J Sheekey – Brand Development

One of our longer-standing clients, Caprice Holdings briefed us to update the iconic shell device synonymous with J Sheekey's. At the same time, they asked us create a lock-up for the new J. Sheekey Atlantic Bar and create a new device.

The wave device was born of the waves known as rollers found in the Atlantic ocean and we updated the style of the Sheekey shell to match the style.

We also refined the overarching colour palette for Sheekey's to match to tones found in the Atlantic Bar and the J.Sheekey gold logotypes.