Holborn Dining Room – Brand Creation

Restaurateur Des McDonald and Rosewood London (winner of Best New Hotel in the World, Telegraph Luxury Travel awards 2015), briefed Plus Agency to develop the branding of their new all day grand brasserie and delicatessen in Holborn. We developed a contemporary take on a classic brasserie brand and developed the suite of applications which included appropriate illustrations of food and drinks for the menus. The applications included menus, wine labels, champagne bottles, umbrellas, door mats, coffee cups, water bottles; even the deli bicycle signs. Interior photography courtesy James McDonald.