CLAP DIFC – STRIKING THE PERFECT BALANCE
CLAP is a Japanese dining concept originally launched in Beirut. UAE Hospitality titans Addmind group asked us to help them refine the restaurant's positioning and develop its visual identity ahead of its launch in DIFC, Dubai and further afield.
TOO MUCH OF A GOOD THING IS NEVER ENOUGH
We supported the leadership team in Developing Clap’s purpose, values, brand behaviour and positioning: Too much of a good thing is never enough; and then set about updating their visual identity to create a perfectly balanced, contemporary brand rooted in Japanese culture, adding relevance for its audience.
Addmind wanted to retain the name and the existing logotype so we set about creating a new logomarque alongside a design system and visual identity. Our Kimono pattern adorned the FOH uniform as well as the menus and our geometric print, incorporating our logormarque, reminiscent of those found in Japanese screens, transcended every touchpoint including waistcoat silks, gift bags, pre-mix cocktail packaging and menus. We also developed a 3D animation for the brand's social channels.
Our website showcases the perfect balance between innovative Japanese cuisine, cocktails, entertainment and nightlife.
ONGAKU, THE MUSIC ROOM
As you move through Clap's magnificent dining room you seamlessly enter Ongaku, The Music Room at Clap. Ongaku literally translates as music in Japanese. We created the logotype and logomarque and created a playful musical icon using the Japanese type in the logomarque for the brand. Our 3D animation provides the viewer with a glimpse of energetic Tokyo street scenes and nightlife.
Clap has firmly established itself in DIFC, winning Best New Fine-Dining Restaurant in the Time Out Dubai restaurant awards in March 2021. Success is never easily accomplished, but too much of a good thing really is never enough...