We were invited to work on Cafe Brera’s new brand strategy, positioning and brand identity. Working through a series of carefully crafted strategy workshops with the client, we developed the new brand strategy which centred around its Milanese roots, the busy world it serves and its dynamic environment and attitude. We developed the brand promise “TASTE LIFE WITH GUSTO” – a play on words – Gusto meaning with enthusiasm in English and great taste in Italian.
The logotype is inspired by the signage found in Milan with the centre bar of the E adapted to resemble a shape reminiscent of a sun ray – the idea being that visiting Brera is like inviting a ray of sunshine into our busy daily lives. The decorative pattern we created was inspired by the floor of the Duomo in Milan; we also developed the applications and the overarching design of the website.