Burr & Co – Brand Strategy & Brand Identity
Principal Hotel Company invited us to develop the brand strategy and brand identity for their modern-day tap room at the Principal London and Principal Edinburgh. The concept is an easy-going coffeehouse serving its own unique and distinctive Burr & Co. branded coffee c/o Caravan Coffee Roasters, alongside breakfasts, sandwiches, salads, snacks and a wider selection of drinks including glasses of wine and beer.We took our inspiration for the name from the mill that revolutionised the way coffee was ground in the late 1700's - the Burr.
The logomark is a graphic representation of the burr mill used in coffee grinders to convert the perfect bean, to the perfect ground and ultimately, a great cup of coffee.
The brand strategy has an industrious angle, referencing the mill, this led us to our strap-line Devoted to Coffee and working closely with the client, we developed a photogram frieze inspired by the works of Man Ray and more recently Joby Williamson, for use across the brand.
