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BRASSERIE OF LIGHT: ILLUMINATING SELFRIDGES

Caprice Holdings invited us to create the brand identity, branded applications and website for their new restaurant at Selfridges London. Our logomarque is an illustrated interpretation of Damien Hirst’s imposing 24ft crystal-encrusted Pegasus that overlooks Duke St. while our logotype references the Art Deco era in which Selfridges was founded.