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BRAND CREATION | BRASSERIE OF LIGHT AT SELFRIDGES, LONDON

Caprice Holdings invited us to create the brand identity, branded applications and website for their new restaurant at Selfridges London – Brasserie of Light. Our logomark is an illustrated interpretation of Damien Hirst’s imposing 24ft crystal-encrusted Pegasus that overlooks Duke St. and our logotype references the Art Deco era in which Selfridges was founded.