UGG + Y/Project

We art directed the campaign for the UGG + Y/Project Classic collaboration. The creative concept centres around the iconic status of the boot and the re-birth of the Classics as interpreted by Glenn Martens and Y/Project. Iconic works of art featuring mythical Greek figures used as a metaphor for expressing classics: Alexandre Cabanel’s Venus, François Boucher’s Hercules & Omphale and Simon Vouet's Apollo.

The campaign shows the talent bursting through the Works wearing Y/Project\s reinterpretation of UGG Classics, creating a kind of illusion and making the viewer revisit the images to see what's actually happening.

Four nude silhouettes using columns as props featured across social.