Firing up brand heat
Branding
Content
Creative Direction
Design
Production
Strategy
Sucre came to us to provide them with a renewed focus and energy. Sucre was initially positioned as a story of immigration, the convergence of Latin American and European influences on food, drink and cooking in Argentina, the home of the first Sucre. However, having opened restaurants in Dubai and London and with plans to open more, it was clear that the business had outgrown the brand and that the time was right for Sucre's brand to evolve.
The brand we created helped shift Sucre from a restaurant storied in immigration, to a restaurant rooted in cooking over fire, from a restaurant in Buenos Aires, to an experience-led restaurant for the world.
The new Sucre brand needed to be simple and inspiring so after running a series of short workshops with the leadership teams, we constructed a brand that’s impactful, flexible and adaptive while still able to maintain consistency across markets and audiences. We created the concept of Sucre as a restaurant ‘Ignited by Passion’ putting charisma and passion at the heart of the guest experience.
This strategy enables the business to lean into a new positioning and brand behaviours in all its key communications and brand building initiatives across a growing geographic footprint.
Other Stories
We’ve assembled a small selection of projects that show how clear strategic thinking and experience innovation can accelerate transformation, move people and help create life-long connections.
