PITCH - THE MODERN WAY TO PLAY

Ahead of the launch of their new Soho club, we partnered with the leadership team to reposition Pitch, creating a new brand strategy and website to support their transformation from club-focussed to experience and community-focussed. To create a brand with the ambition of building a community centred on inclusivity and diversity and driving pioneering perception change along the way.

We created a new visual language to reflect their new positioning - The Modern Way To Play – incorporating tracer lines inspired by the technology employed at each club to help members improve their game and created a new animated, dynamic identity.

Their new brand strategy and tone of voice enables Pitch to adapt, engage audiences and thrive across physical, digital and social environments.

To coincide with the launch of their Soho club, Pitch launched a new website for all of their existing members as well as a space to nurture new ones.

With a fully editable CMS, Pitch can add, edit and remove content across the site whenever and wherever they need to, as well as adding new clubs and markets as they grow. Thr4ee years on and Pitch have expanded into Australia and Ireland.

To showcase Pitch’s people and innovative partners including influential talent from the UK golf scene, we created a powerful advertorial tool enabling Pitch to create site-wide or page-specific advertorials, and align the content on the site with its communications across every physical and digital experience. Adding to the sense of community we utilised an aggregation tool meaning they can re-purpose relevant content from their YouTube and Instagram channels on the website as well.