Times change but our spirit hasn’t
CGI
Creative Direction
Design
Film
Motion
Production
Strategy
Glenfarclas is one of Speyside's most cherished single malt whiskies, revered by connoisseurs and peers alike.
It has been in the Grant family since 1836. Today, 190 years on, it remains one of the few distilleries still family-owned. Tradition and the unique character of each expression sit at the very heart of the brand.
Nearly two centuries of history demands a strategy that honours the past while embracing the future. Times change, but Glenfarclas’s spirit hasn’t, and for us that meant identifying the single most important attribute in making a fine single malt: time.
To engage a younger audience, our creative strategy centred on discovery, a key demand driver for this generation, anchored in the idea of preserving time-honoured tradition. We’ve played a small part in this brand’s evolution. But we’ve helped tell its story in a way that honours its tradition and character, for future generations to discover, savour and share.
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We’ve assembled a small selection of projects that show how clear strategic thinking and experience innovation can accelerate transformation, move people and help create life-long connections.
