Illuminating Selfridges
Branding
Creative Direction
Design
We supported Caprice Holdings and Selfridges in the visual identity creation, customer experiences, branded applications and website for the restaurant at Selfridges London. Our logomark – an illustrated interpretation of Damien Hirst’s imposing 24ft crystal-encrusted Pegasus overlooks the Duke St. entrance while our Art Deco wordmark places the Brasserie in the era in which Selfridges was founded.
Other Stories
We’ve assembled a small selection of projects that show how clear strategic thinking and experience innovation can accelerate transformation, move people and help create life-long connections.
