Barbourland: The Edit by Alexa Chung
Content
Creative Direction
Digital
Film
Production
Strategy
Two trips to Barbourland with Alexa Chung unveil an exciting new chapter in the Barbour brand's illustrious history. Shining a light on two new seasonal collaborations entitled The Edit by Alexa, the collections each feature the perfect capsule of Alexa designed, Barbour wardrobe essentials.
Our creative concept transports Alexa to the heart of the British cultural landscape – a city allotment in Stratford and an almost, very British campsite. Co-art directed with iconic British fashion photographer Tim Walker, we paint a picture of Barbourland with all its quirks, allowing Barbour to behave in a witty, gritty and glamorous way and focus its cultural lens on the places and pastimes that help us celebrate the feeling of being unashamedly British.
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