The joy of cooking, reimagined,
Content
Creative Direction
Digital
Film
Production
Strategy
Thermomix is the revolutionary all-in-one, guided cooking system that chops, cooks, weighs, sous vide, blends, steams, sautés and much more (including self-clean). Remarkably, the brand is over 50 years old and while it's well established and successful across Europe, it's relatively unknown in the UK and Ireland. Following a rigorous immersion process, we developed a strategic platform centred around the idea that Thermomix and Cookidoo – their guided cooking app – bring joy into cooking with the help of technology. Working closely with the senior leadership team we created a dynamic campaign for the UK and Irish markets launching the brand and the product to show what Thermomix is, what it can do, and why it really is a joyful, new way of cooking.
With over 10,000 recipes and guides to accompany each one on the Cookidoo interface, we needed to introduce the idea of tech and innovation playing a strong supporting role in a film and stills where the primary objective is to communicate the emotional benefit: the joy users get when they use Thermomix.
+15%
Brand Awareness (1st month)
+3M
Campaign impressions (1st month)
+50% (1st month)
Product demo requests (1st month)
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We’ve assembled a small selection of projects that show how clear strategic thinking and experience innovation can accelerate transformation, move people and help create life-long connections.
