Tartan Kinship
Content
Creative Direction
Digital
Film
Production
Strategy
Kinship is a feeling, of unity and connections. Barbour tartans symbolise this unity, telling the story of those ties that bond us together and of family and friends meandering through life's journeys. Kinship can be seen and felt; in shared feelings and memories and woven into every Barbour tartan, transforming them into a material code that can be traced back over centuries to the Barbour family in Ayrshire, and still connects a global community today.
“The narrative in the film and stills are captivating – reminiscent of iconic Barbour shoots over the decades and just right for now. Plus push us to go further; and sometimes in directions we might not have considered, and always deliver creative that makes a real and lasting impact. ”
Leanne Forster, Director of Brand and Communications
Shot by Dan Jackson in the wildness of Glen Artney, this chapter sees the tartans assume the role of storyteller where a sense of real kinship emerges as our friends move through the terrain, expressing friendship through shared experiences.
The tone of this story focusses on presence and the quiet power of being together, in a place shaped by nature.
The result is a campaign where Barbour tartans are elevated into a symbol of belonging.
BTS Photographer: Danny Bonnar.
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