Finding beauty in nature's imperfections
Branding
Creative Direction
Design
Motion
Strategy
Tone of Voice
Ahead of its launch in 2020, hospitality titans Addmind group asked us to help define the brand positioning and update the brand identity for Clap, their Japanese restaurant as well as create the identity for their music-led speakeasy bar, Ongaku, which simply translates as Music. Three years on and the team asked us to help shape a new strategic framework for the ever-growing branded house, update the visual identity ahead of their new London and Clap Ibiza launches and create the visual identity for their new cafe and bakery brand, Clap KA-FE.
Lifes Captivating Rhythm
We supported the leadership team in defining Clap’s new positioning – Life’s Captivating Rhythm and helped update their brand values and personality. We then set about expanding Clap’s visual identity for its reatsuarants in London, Dubai and Ibiza to include a new hexagonal design system incorporating the Clap logomarque.
A Confident New Tone
The unifying new framework enables each brand in the Clap portfolio to flourish and retain a sense of independence while simultaneously presenting a connectedness to each other, rallying employees, investors and consumers alike. The frameworks also includes a new tone of voice, bringing a sense of warmth and consistency to the brand.
Achieving success across a portfolio of inter-related brands involves teamwork and is never easily accomplished, but it becomes easier once you’ve found your rhythm.
Extending the Family
KA-FE is an all-day Japanese cafe and bakery destination in Knightsbridge and its launch gifted us the opportunity to create the brand identity and help design its service journey, principles and tone-of-voice. We are proud to have supported our ever-ambitious client team on their journey to launch KA-FE and set it up to thrive as an innovative and independent food concept with its origins and values firmly rooted in Clap’s.
Other Stories
We’ve assembled a small selection of projects that show how clear strategic thinking and experience innovation can accelerate transformation, move people and help create life-long connections.
