Ensuring press and influencers attend key client events is never an easy brief to fulfil. UGG hosted an event to celebrate their iconic Classic Boot at Soho Farm House and asked us to create an invitation that would engender buzz and that recipients would be excited to receive and would subsequently confirm their attendance.
Our concept was inspired by the fabric synonymous with the Classic Boot. We developed handmade suede envelopes, each monogrammed with the initials of the recipient in gold foil. The recipient’s names were then calligraphed on to each invitation which were gilt edged in foil to match the initials on the suede envelope and hand delivered in a bespoke Colorplan carrier bag with grosgrain off-white ribbon handles.