"

UGG + Y/PROJECT I THE RE-BIRTH OF THE CLASSIC

UGG + Y/Project, who’ve put their own distinctive, inimitable twist on the UGG Classics this fall asked us to develop the creative for their Classic collaboration. The campaign concept, centred around the iconic status of the boot and the re-birth of the Classic as interpreted by Glenn Martens and Y/Project, features iconic art and mythological Greek Gods and Godesses as metaphors for the Classic inspired by Simon Vouet’s Venus, François Boucher’s Hercules & Omphale and Alexandre Cabanel’s Apollo.

The campaign images show the talent busting through the works of art wearing Y/Project’s interpretation of four key UGG Classic styles, creating an illusion that causes the viewer to look twice to appraise and understand the images. Four nude silhouettes were shot for social.