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Soho House | Art Book & Brand Creation

Taking the time to read any publication is one of life’s simple pleasures; and for any brand, to create a publication that consumers both want to read and own, is the ultimate in brand communication. Soho House’s brief was to create a piece of communication that would inspire current members to remain members and excite potential new members in new markets, to join.
Our concept, which we named Open House, was a unique and stylish art book showcasing each house in chronological order since launch. Our logo for the book was then used as the basis on which to modernise the the logotype and typographic style for Soho House.