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Refectory Kitchen & Terrace | Brand Creation

The Principal Hotel Co. engaged Plus Agency to develop the branding for their new restaurant at The Royal York hotel. A stunning glasshouse restaurant with perimeter planting and flowers in abundance, we developed the branding concept to celebrate their seasonal dishes and champion the world-class quality of ingredients found throughout Yorkshire and the Yorkshire dales. To bring the essence of the brand to life, we engaged illustrator Katie Scott to draw a suite of images for use on their a la carte and dessert menus and drinks lists.