Mandarin Oriental Hyde Park, London – one of the World’s most iconic hotels – asked us to create the communication to guests around their breathtaking new renovation.
Taking our cue for the campaign from their new interiors which are heavily influenced by the nature and wildlife found in their garden – Hype Park, we created the strategic platform for the communication – We’ve Been Inspired. We also shot a suite of images featuring the inspiration from the park photographed by Richard Foster, as well the architect, the designer of their new fan Jenny Packham, the artisan and chef, all photographed by John Carey. We also developed a new brand positioning for the renovation.
The images feature across multiple touch-points including advertising, brochures, online and as animations on social media.