Mandarin Oriental Hyde Park, London – one of the World’s most iconic hotels – asked us to create the communication to guests and press around their breathtaking new renovation.
Taking our cue for the campaign from their new interiors which are heavily influenced by the nature and wildlife found in their garden Hype Park, we set about creating the strategic platform for the communication – We’ve Been Inspired. We also shot a suite of images featuring the inspiration from the park, photographed by Richard Foster, as well the architect, the designer of the new fan, the artisan and chef who were photographed by John Carey. We also developed a new brand positioning statement.
The images will feature across multiple touch-points including advertising, brochures, online and as animations on social media.