Developing content to help tell brand stories on a deeper level in print and film has become increasingly important to our clients.
Luxury online shopping neighbourhood Avenue 32 wanted to align the brand with fashion, contemporary art and pursuits of excellence among ultra high net worth individuals. Beginning with the strategy, we developed the Little Pocket Book and handpicked a series of iconic global events across these three cultural pillars. Each event was accompanied by a short piece of editorial with a carefully selected designer’s outfit to accompany it which was available on Avenue32.com
The booklet was Singer sewn to re-enforce the brands’ fashion positioning and was distributed at Frieze, Guard’s Polo and the Serpentine Summer Party.