Category Archives: Recent Work

recent work

CREATIVE DIRECTION: UGG AUSTRALIA A/W 14

For A/w 14 we’ve concepted and art directed two stories to sit under the umberalla of the new global This Is UGG campaign. The campaign celebrates those small moments in our lives, the real ones that mean the most to us. Jack’s Bar features style icon and model JACK GUINNESS and Out Of Office features Norweigen fashion blogger and model HANNELI MUSTAPARTA. Shot by SCOTT TRINDLE and styled by CELESTINE COONEY, the sets and props were created by ALEXANDRA LEAVEY. The imagery will feature in UGG stores and online globally and in UGG Bulletin which was concepted and design by us. Bulletin is UGG Australia’s newspaper which as well as being distributed in-store, has been inserted into October issues of British Vogue, Elle and Bazaar. Advertising runs in print, out of home, online and digital TV.

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MOVING IMAGE: UGG HANNELI MUSTAPARTA

MOVING IMAGE: UGG JACK GUINNESS

BRANDING: HOLBORN DINING ROOM

DES McDONALD (ex CEO of Carpice Holdings) and ROSEWOOD LONDON,
winner of Best New Hotel in the World at Telegraph Luxury Travel awards, briefed PLUS AGENCY to pitch for the branding of the new grand brasserie and delicatessen. That opened in Holborn, midtown in March 2014. We delivered a modern take on classic Brasserie style branding and developed a suite of menus and all the other collaterol including wine labels, coffee cups and even the deli bicycle signs!

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BRANDING: Q

DES McDONALD briefed us to develop the branding for his new Barbeque restaurant Q in Camden town. Taking inspsiration from traditional American wood-type foundries, we created an iconic Q device for the brand and Raw. Grill. Smoke lock-up.

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MOVING IMAGE: SUKI WATERHOUSE

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MOVING IMAGE: CHLOE NORGAARD

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MOVING IMAGE: AGI & SAM

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MOVING IMAGE: BIP LING

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MOVING IMAGE: NATALIE HARTLEY

To accompany the printed collateral, we concepted and directed five campaign films alongside Big Head Media. The short films provide the viewer with an insight into each Council member’s sources of inspiration and their own classics. To accompany the campaign films we directed 2 BTS films giving a glimpse into the more personal side of each council member. Lastly, to accompany the all the films, we developed a series of 40, 10″ Classics, shot in a more spontaneous style and edited exclusively for use on Instagram that reveal the more irreverent side of each Council member. These are well worth watching so follow @UGGUK on Instagram to watch these.

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CONTENT: BULLETIN

We developed the concept for a 16 page newspaper as a key pillar of the advertising campaign to host the content around the the presentation of the Classic boot entitled bulletin. Working closely with a fashion journalist to develop the tone of voice and the copy, the newspaper was inserted into March issues of Vogue, Elle and Bazaar. The publication allowed UGG to present the Classic in a modern way showcasing the hand-picked Creative Council members in their styles. The brief was to inspire a new, hip generation of UGG consumers to engage with and wear the Classic boot. Aside from being inserted into the March fashion monthlies, bulletin is also available throughout February and March in UGG stores nationwide.

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Creative Direction: UGG AUSTRALIA Spring 14

Spring 14 saw PLUS AGENCY in the privileged position of developing the creative concept to re-present the iconic UGG Classic. Under the campaign title Classic Portraits we leveraged the UGG CREATIVE COUNCIL platform to create content across all consumer titles. The stills campaign, shot by talented photographer and long time agency editorial collaborator BEN WELLER was styled by JO BARKER and features Actress & Model SUKI WATERHOUSE, Model & Artist CHLOE NORGAARD, Award Winning Menswear Designers AGI & SAM, DJ & Blogger BIP LING and Fashion Director NATALIE HARTLEY. The integrated campaign spans content in the form of a branded newspaper, print and digital advertising, outdoor advertising, five films, a bespoke Instagram campaign and takeovers of UGG retail and online channels throughout the UK and Europe.

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BRANDING: Argenta Asset Management

London based investement management firm ARGENTA ASSET MANAGEMENT briefed PLUS to develop their branding and stationery. Although a newly founded company, the logotype and presentation had to position ARGENTA as is an
established, trutsworthy brand in the financial services market.

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DESIGN: THE STORY OF UGG AUSTRALIA

To celebrate their 35th anniversary and heritage as a surf brand, UGG AUSTRALIA took press and ambassadors on a surf trip to Cornwall. Using an archive photograph of Brian Smith the brand’s founder, we created an invitation & biographical piece about their history, taking the inspiration from that photograph.

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DESIGN: SOHO HOUSE ONE NIGHT ONLY

To coincide with the launch of HIGH ROAD HOUSE’s series of monthly nights inviting guest chef’s and restaurants to stage one-off take overs, PLUS AGENCY were briefed to design a ‘recipe book’ to accompany the events. The events offer House members and guests a unique sample menu prepared by the guest chef or restaurant.

Prior to each event, a key dish from the sample menu including the cooking method, would be designed, printed and inserted into the book or handed to members who already have the covers. We designed a ONE NIGHT ONLY motif for the events and recipe book and the covers are hole punched, re-enforced and ring fastened to allow the easy addition of new recipes each month. The ring also allows the book to be hung in the kitchen and the spine protector in HIGH ROAD HOUSE orange lends the book a durable quality. World class chef’s gracing the clubs kitchen have included
GIORGIO LOCATELLI, MICHEL ROUX JR & MONICA GALETTI and MARK HIX.

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DESIGN: AVENUE 32 LITTLE POCKET BOOK

In late spring 2013, luxury online shopping neighbourhood AVENUE 32 briefed
PLUS AGENCY to develop a brochure to be given away at Guards Polo and door dropped to residents of Kensington and Chelsea. The objective was to create awareness and showcase the breadth of designers available online. We developed the
LITTLE POCKET BOOK concept where we hand-picked a series of exclusive global events that their customers might attend. Each event was accompanied by a short piece of editorial with an appropriate and carefully selected designer’s product facing it.

The covers were foiled white onto colorplan ebony, morocco emboss, printed on
GF SMITH accent natural and singer sewn, black thread.

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DESIGN: AVENUE 32

Luxury on-line shopping retailer, AVENUE 32 hosted a press and consumer event to launch their VIP CLOTHES CONCIERGE service in 2013 at the new
JUMERIAH LIVING GROSVENOR APARTMENTS. They briefed us to create a digital save the date invitation with a follow up printed one.

The concept centred around a hotel room door sign given that the concept launched in the JUMERIAH LIVING APARTMENTS. We used a decorative headline typeface that we customised to modernise and used subtle animation on the digital eInvitation to give the impression that the invitation was swinging as if on the back of the hotel door.
The printed invitation comprised a foiled front and foiled and printed reverse onto triplexed GF SMITH COLORPLAN with a black middle sheet. The envelopes were half lined with gold lining paper.

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WEBSITE DESIGN: JK&K

Following on from the design of their branding in 2010, JK&K, the media agency for fashion, luxury and lifestyle brands briefed PLUS AGENCY to re-design their website to provide new and existing clients with a deeper insight into the services they offer. As a leader in their market and the key audience for the site being fashion, luxury and lifestyle clients, we set about designing a modern, premium, on-line destination.

The new site comprises 4 key sections – Projects, Clients, About and Contact. The Projects section is the new area of high value to new clients as it allows them to develop an in-depth understanding of the services that the agency offers quickly. This section has been designed to scroll horizontally with the latest tweets from the agency scrolling along the bottom of the site in a ticker tape style scroll.

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WEBSITE DESIGN: SEED

SEED, home to the art of discovery and an emerging generation of creative talent commissioned PLUS AGENCY to re-imagine their online retail destination. Specialising in sourcing a diverse mix of homewares, jewellery, textiles, ceramics and objet trouvé hand picked from across the UK and beyond, SEED briefed PLUS to update its website and integrate a fully transactional interface.

The new online destination is easy to navigate and embraces SEED’s modern, natural aesthetic and allows users to explore and discover the brand’s beautiful hand-picked products. PLUS AGENCY collaborated with KILROY JAMES to build the site and ensure the site was easy to use, buy from and engage with.

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ART DIRECTION: ALFRED DUNHILL ARCHIVE

ALFRED DUNHILL commissioned PLUS AGENCY to art direct the photography of two of the most iconic items from their archive: A cigarette lighter, hand engraved by PABLO PICASSO, given by the artist to his lover and muse DORA MAAR and a bespoke tuxedo made for TRUMAN CAPOTE, worn by the writer to his
Black & White ball. Photography by PAUL WETHERELL.

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DESIGN: SCARFES BAR BARTENDERS BOOK

As part of the SCARFES BAR collateral, we designed this case for their Bartenders book. Comprising over 600 cocktails, wines and spirts, the cover was inspired by the first known Bartenders Bible by Jerry Thomas, first written and published in 1862.

Working with WYVERN BINDERY, each case bound cover is embossed and handmade using fine leather.

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DESIGN: Scarfes Bar Menu

Following on from the branding, PLUS AGENCY created the SCARFES BAR menus. The A3 Menu incorporates a barn door fold and the All Day, A4 menu folds down to DL. The menus utilise typographic ornaments, Victorian inspired watermarks and are wax sealed utilising the Champagne Bucket device PLUS AGENCY developed as part of the branding.

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BRANDING: SCARFES

Branding for the newly opened ROSEWOOD HOTEL LONDON.
Lettering by NICK COOKE.

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FILM: Centrefold

PLUS AGENCY commissioned STEVEN FISHER to shoot ‘OVER YOUR SHOULDER’, a film documenting the production of CENTREFOLD Issue 8.

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DESIGN: BABINGTON WEDDING BROCHURE

Something old, something new… We drew our inspiration for this project for
SOHO HOUSE from vintage wedding albums. The images were mounted into the album using slits to create integrated photo-mounts with the locations for each part of the House printed on the reverse of each image. Printed on GF SMITH NATURALIS.

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ART DIRECTION: RADLEY

PLUS AGENCY chose CLM photographer CHRIS BROOKS to shoot
RADLEY LONDON’S Spring / Summer 2013 collection against complementary abstract paintings by artist LUCY LARDNER. GF SMITH Colorplan cover with teal foil and MOHAWK SUPERFINE text.

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BRANDING: THE FISH & CHIP SHOP

We were commissioned by restauranteur and former Caprice Holdings CEO,
DES MCDONALD to brand his new venture, THE FISH & CHIP SHOP. Due to open this summer on Upper Street, Islington.

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DESIGN: VICTORINOX SS13 LOOK BOOK

VICTORINOX Spring / Summer look book with foiled and embossed logo on GF SMITH COLORPLAN wire embossed cover, spiral bound with matching anodised wire.

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ART DIRECTION: CHARLI SS13

Our third campaign for easy-lux womenswear brand CHARLI was shot on location at HOLKHAM BAY, with photographer ADAM WHITEHEAD and
stylist GEORGINA HODSON. Model: JOSIPA KUSIC.

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ART DIRECTION & DESIGN : HOUSE TONIC ISSUE 8

HOUSE TONIC is the SOHO HOUSE quarterly drinks magazine aimed at promoting their drink philosophy and bartenders. Art direction, design and production
PLUS AGENCY, edited by REBECCA SEAL, cover photo JAMIE BEVAN.

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ART DIRECTION & DESIGN: CENTREFOLD ISSUE 8

Co-edited, art directed and designed by PLUS AGENCY this special edition celebrates the two significant anniversaries of STORM MODEL MANAGEMENT (25 years) and property developers MANHATTAN LOFT CORPORATION (20 years).

For this issue we collaborated with a cream of image makers including VENETIA SCOTT, MARK ABRAHAMS, BEN WELLER, SCOTT TRINDLE, GUY AROCH, MATT IRWIN, BAY GARNETT, PHOEBE ARNOLD, VANESSA GELDBACH & CAROLINE NEWELL. Shooting the best in talent from the STORM stable including KATE MOSS, CINDY CRAWFORD, JORDAN DUNN, EVA HERZIGOVA, LILY COLE, CARA DELEVINGNE, LILY DONALDSON.

Including an essay by writer ALEX RAYNER that takes a look back at how the forces that built the two companies still shape our world today.

PLUS AGENCY also worked in collaboration with MONOTYPE on fonts and a new masthead for the publication. Printed again by SELECT CREATIVE PRODUCTION on ZEN paper, kindly supported by GF SMITH.

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DESIGN: VICTORINOX 2012 INVITATION

We recently designed a very special invite for VICTORINOX to celebrate their partnership with THE HOUSE OF SWITZERLAND during the 2012 Olympics. Beautifully presented within a medallion designed box containing a gilded edged invite and french rolled seamed pocket handkerchief.

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GUEST EDITORS: CENTREFOLD UNPUBLISHED

Guest-edited and art directed PLUS AGENCY, CENTREFOLD UNPUBLISHED features unseen works by internationally renowned photographers and artists.

Limited to 500 copies, the issue features MARY McCARTNEY, DAVID BAILEY, ANYA GALLACCIO, PATRICK HUGHES, LAURENCE ELLIS, ADAM WHITEHEAD, KATE MOSS and BRYAN FERRY, PETER HILL, ANDREW G. HOBBS and YE YOUNG KIM, MEL BLESS and STEPHEN WESTGARTH, JOE CUTLER, JONATHAN YEO, and ROBERT WYATT. Again the issue is kindly supported by GF SMITH papers and beautifully packaged in an archive presentation box from POLLARDS BOXES. Printing and App production by SELECT CREATIVE PRODUCTION. Post production by FTP DIGITAL.

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BRANDING: URBAN JUNKIES

Digital media brand URBAN JUNKIES recently commissioned our agency to re-design their logo and stationery. Together we discussed the need for their branding to be more aligned with their luxury clients. We enlisted the skills of the MONOTYPE studio to help us craft the letter shapes from sketches we’d done in the studio. The stunning results gained from this collaboration reminded us of how much we like working with other creatives when the right opportunities arise. The stationery printed for us by DOWNEY & CO features extra thick COLORPLAN cards with hot foil logo and matching guilt edging, how very Bond St.

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DESIGN: SOHO HOUSE OPEN HOUSE

The photographic book, now in its 6th edition, centered around Soho Houses’ design aesthetic and showcased their present Houses and the concepts for their new launches at WEST HOLLYWOOD, BERLIN and MIAMI in the form of illustrated visualisations.

PLUS AGENCY worked with typographer JULIAN MOREY to develop the concept borrowing from the idea of an OPEN DAY providing the reader with a photographic walk-through each House. The book is updated as each new House opens and subsequent editions are planned as the Group adds to its’ global portfolio. Design: PLUS AGENCY. Photography: Various. Words: JUSTIN QUIRK.

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